SEO or Search Engine Optimization is more relevant than ever. For those who do not know what SEO is, I'll keep it simple. This is the term that describes the "science" behind maximizing traffic to your website by ranking higher in search engines. It's important to rank your site high, bottom line because it equates to higher potential for making money. So let's get into the 5 FREE ways to improve SEO on your site!
Check out this article for a crash course into what SEO is and why it matters!
First Off Create A YouTube Channel
If you don't already have one, get one! You'll thank me later. Even if you don't feel comfortable making YouTube videos, you will get used to it eventually. It's all part of this online hustle. All part of creating your online presence. These videos, when done correctly provide great backlinks to your website. This then in turn improves your sites ranking, or SEO! A few tips, first off make sure your videos are at least somewhat relevant to your site. Also, make sure you include these videos in your blog, and more importantly include links to your site on your YouTube videos. Most importantly make sure that you verify your website as an associated site for your YouTube channel.
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Second You Want To Engage With Other Blogs/Bloggers
In order to improve SEO it helps to be seen on other people's blogs! More importantly it helps to have links to your site on other people's sites. Again, backlinks are extremely important in improving your website's SEO. So I suggest you check out blogs within your niche and especially within a cross-niche. Leave comments on their blogs, and eventually drop links to your site on these other blogs. This especially works well on blogs that have high authority, or get a lot of traffic. I suggest also communicating, even sending emails to other bloggers. In your letters let them know what your site is about and if you guys can put each other's links on your sites. As I've said many times, in order to improve your SEO you have to continually strengthen your online presence.
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A Great Way To Improve Your Site's SEO Is To Engage In Relevant Facebook Groups
Now we will get into Social Media sharing in the fourth step. However I felt it important to separate Facebook Groups into it's own step. Find groups on Facebook within your niche, or cross-niche and share your content there. This is a great way to expose your site, and if the content is well accepted there is always the potential to go VIRAL! I don't have to explain to you how much going viral will help your site's SEO. When engaging in these Facebook groups make sure you provide value to the group as well. I'd say post only 1 out of every 5 posts with links to your site, or content from your site. At first anyways. This way you become established within the group as someone who knows what he or she is talking about, and not just a spammer!
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Of Course Sharing Content On Social Media Will Help Your SEO
There are so many outlets to share your content on, it's seriously not even funny. Instagram allows you one link to your site, so of course you should have one Instagram specifically for your website. These images are more than just eye candy. They will gain fans, which will eventually gain visits to your site. Sharing on Facebook pages is great, but even better is when your content is shared on personal Facebook pages. That's because these personal Facebook pages have higher authority than just a Facebook page, unless your Facebook page already has hundreds of thousands of likes. Not only does Social Media sharing improve your websites SEO by providing links to your site, but also by providing social traffic and searches. Also with the potential to go viral!
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Finally The Most Important Aspect Of Improving SEO Is Improving Content
Yes, you have to put in effort in all steps. However this last and final step is the most important. Because in the end your website's SEO is dependent on the content within that site. That's because the content is what people are there for. So continually improving your site's content, look, feel, and user experience is of utmost importance. I don't care how hard you work on the first four steps, if the fifth step is not worked on, you don't have anything. You have a waste of time, energy, space and money. Now don't get me wrong. When you first start off, your content is not going to be great, and more than likely nothing special. However if you stick with, continue to fine tune what you do, your content will continue to improve. Figure out your strengths and play to them. Eventually you'll "know your role" and what works for your site (and overall online presence) and what doesn't!
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In the end it's all a learning experience - this online hustle, and life in general. So like I always say, just take action. Nike this sh*t, and "Just Do It". If you pay attention to what you're doing and to how your audience responds to your work, you'll figure out what works for you and what doesn't. These 5 steps will help you to improve your website's SEO, guaranteed! But like I said, that's all for nothing if you don't continue to work on your content, and yourself. You're a hustler though, I know you can do it. Until next time, deuces!
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